Tokyo’s vibrant retail and cultural scene is set to welcome a groundbreaking new destination. On December 15, Jun Co., a leader in Japan’s fashion and lifestyle industries, will unveil its latest concept store, V.A. (Various Artists), in Omotesando. With its unique blend of art, culture, and curated retail experiences, V.A. promises to become a must-visit spot for locals and visitors.
What is V.A.?
V.A. stands for “Various Artists,” reflecting the store’s mission to serve as a crossroad for diverse creative expressions. The store incorporates a dynamic space where culture, fashion, and gastronomy converge. It revitalizes the interiors of the iconic Montauk space, merging its sleek design with innovative elements to offer a fresh, multifaceted experience.
A Sneak Peek into the Store
First Floor: Retail & Pop-Up Space
The first floor boasts a curated selection of exclusive collaborations with renowned brands such as Champion, Hender Scheme, Levi’s®, L.L.Bean, and New Era®. Notably, items created by visionary designers Jun Takahashi (UNDERCOVER) and Tetsu Nishiyama (WTAPS, FPAR, DESCENDANT) will headline the offerings.
In addition, V.A. will feature limited-edition products crafted in collaboration with brands like agnès b., Au Départ Paris, and PAC-MAN, produced under the direction of famed designer Hiroshi Fujiwara’s Fragment Design. These exclusive items are poised to attract both collectors and trendsetters.
Second Floor: VAT BAKERY and Nostalgic Café Space
The second floor is home to VAT BAKERY, offering freshly baked bread and donuts, including a throwback favourite: cinnamon rolls, inspired by Jun’s legendary 1980s bakery, Seven Quarter (715). The nostalgic café space allows visitors to enjoy bakery treats alongside original beverages in a retro setting.
Notable design elements include furniture salvaged from Tokyo’s beloved coffee shop Ace, which closed earlier this year. In homage, the café also serves Ace’s signature dish, nori toast, alongside its vintage red box seats and tiles reminiscent of the Montauk era.
