Louis Vuitton and Yayoi Kusama have announced their first new collaboration since 2012. To celebrate the collaboration, a city activation will be held in the entire city of Tokyo.

To celebrate the first collaboration between Louis Vuitton and Yayoi Kusama in 10 years, a special pre-launch event will be held in her home country of Japan. In Tokyo, the heart of Japan, 3D moving image outdoor advertisements, AR experiences and advertising campaigns will be presented as a fully immersive visual landscape in landmark spots such as the Tokyo Tower and the Shibuya scramble crossing display.

The collaborative collection will also include ready-to-wear, bags, shoes, accessories, boots and fragrances, which will be released in two parts for both women and men. The first part will be released in Japan and China on Sunday 1 January 2023, and will gradually go on sale worldwide from Friday 6 January. The second part will appear in Louis Vuitton shops from Friday 31 March 2023.

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📍 Marunouchi Street Rink

📅 2022/11/30 ~ 12/25

Marunouchi Street Rink, Installations, LV FISH CAFÉ, AR

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📍 DOVER STREET MARKET GINZA

📅 2022/11/29 ~ 12/30; 2023/1/2~1/31

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📍 Zojo-ji Temple (増上寺)

📅 2022/11/30 ~ 12/5

Installations, AR

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📍 Prince Shiba Park (プリンス芝公園)

📅 2022/11/30 ~ 12/29

Installations, AR, Pumpkin Balloon

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📍 Tokyo Tower (東京タワー)

📅 2022/11/29, 30; 12/16 ~ 12/18

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📍 Cross Shinjuku Vision (クロス新宿ビジョン)

📅 2022/11/29 ~ 12/7

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📍 ZeroBase渋谷

📅 2022/11/29 ~ 12/16

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📍 Shibuya (渋谷) Scramble Crossing

📅 2022/11/29 ~ 12/15

For more information, please click here.