Le Labo, the renowned New York-based fragrance brand known for its genderless fine fragrances and home collections, has launched an innovative and mobile retail experience in Japan: the Le Labo on Wheels. This traveling pop-up truck has successfully brought the essence of a full-fledged Le Labo boutique to various locations, previously making stops in the United States, South Korea, and most recently, China. Now, it’s Japan’s turn to experience this unique concept.

A Boutique on Wheels

Le Labo on Wheels is not your typical pop-up. Imagine stepping into a vintage-inspired Le Labo boutique, complete with meticulously selected antique furniture, elegant wallpaper, and artisanal tile work, all carefully curated to reflect the brand’s signature aesthetic. This is precisely what you will find inside the Le Labo on Wheels truck. Every detail has been designed to immerse visitors in the world of Le Labo, offering a sensory experience that is as captivating as it is luxurious.

The pop-up truck features a wide range of Le Labo’s beloved products, including their signature fine fragrances, scented candles, bath and body care items, and exclusive mini-sized products. Customers can also explore discovery sets, allowing them to sample a variety of scents. What makes this experience even more special is the on-the-spot label personalization service, where visitors can customize their product labels, making each purchase truly unique.

Scenic Stop: Kamakura’s Shichirigahama Beach

For its Japanese debut, Le Labo on Wheels has chosen the picturesque coastal area of Shichirigahama Beach in Kamakura, Kanagawa Prefecture, as its first stop. This scenic location, known for its stunning ocean views and laid-back atmosphere, perfectly complements the luxurious yet approachable vibe of Le Labo. The pop-up truck will be stationed here from August 7 to August 31, providing a limited-time opportunity for visitors to immerse themselves in Le Labo’s world.

Adjacent to the Le Labo truck, visitors will find the popular Pacific DRIVE-IN café, which offers a Hawaiian plate lunch concept. This provides a perfect pairing for those who wish to enjoy a leisurely day by the sea, indulging in shopping and dining. Additionally, fans of the iconic anime SLAM DUNK will recognize the famous Enoden railway crossing nearby, making the visit even more special.

An Unforgettable Fragrance Experience

Le Labo on Wheels offers more than just a shopping experience; it provides a sensory journey. As visitors step inside the truck, they are greeted with the warm, inviting scents of Le Labo’s finest creations. The opportunity to customize product labels adds a personal touch, making each purchase a cherished memory. Whether you are a longtime fan of Le Labo or new to the brand, this pop-up offers an exciting way to discover and enjoy its offerings in an intimate, yet novel setting.

Le Labo on Wheels @ KAMAKURA SHICHIRIGAHAMA

神奈川県鎌倉市七里ガ浜東２丁目１−１２

2-1-12 Shichirigahama Higashi, Kamakura City, Kanagawa Prefecture

7 August – 31 August 2024

Open Hours: 11:00 am – 7:00 pm