Urban Brochure Tokyo

Design Ah! Exhibition Neo

From April 18 to September 23, 2025, the “Design Ah! Exhibition Neo” is captivating visitors at Tokyo Node in Toranomon Hills. This immersive exhibition, inspired by NHK E-Tele’s educational program “Design Ah! Neo,” invites attendees to explore the design behind everyday actions like walking, eating, sitting, and holding.

Experience Design Through Action

Unlike previous exhibitions that focused on objects, this iteration emphasizes verbs—actions we perform daily. Visitors can engage with interactive installations that encourage them to observe, think, and experience design through movement and sensory exploration. Highlights include a 360-degree screen room where visuals and music envelop the audience, providing a full-body experience of design concepts.

Meet the Creative Minds

The exhibition is directed by renowned graphic designer Taku Satoh, with contributions from interface designer Yugo Nakamura and musician Shuta Hasunuma. Their collaborative efforts bring a multidisciplinary approach to the exhibition, blending visual art, technology, and sound to create a cohesive and engaging environment.

Featured Installations

From giant chopsticks to photobooth animations, over 35 hands-on installations emphasize experiential learning and fun.

“Walk” – Arukikata Log

Step into one of six pods, follow on‑screen prompts, and watch a flip-book-style animation of your gait. A clever reminder of the design in simple movement .

“Eat” – Taberareru Kimochi (“The Feeling of Being Eaten”)

Climb onto a 3‑meter “meal” and experience what it’s like to be held by giant chopsticks—delightful, absurd, and very Instagram‑worthy.

“Sit” – Gakudou Isu no Yume (“School‑Chair Dream”)

Wooden school chairs morph into surprising forms, challenging your expectations of what sitting can mean .

“Hold” – Mochite no Mure (“Swarm of Handles”)

A wall covered in 1,500 everyday handles explores our tactile relationship with objects.

Bonus sections delve into verbs like “speak,” “erase,” “break/fix,” “search,” and “draw”—each layered with creative thinking prompts and sensory surprises.

Exhibition Details

  • Dates: April 18 – September 23, 2025
  • Hours: Weekdays 10:00–19:00; Weekends and holidays 9:00–19:00 (last entry 30 minutes before closing)
  • Venue: Tokyo Node, 45th Floor, Toranomon Hills Station Tower
  • Admission:
    • Adults: ¥2,500
    • High School & Junior High Students: ¥1,200
    • Elementary Students: ¥1,000
    • Children (2 years and older): ¥500

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