Apple’s iconic Ginza location is back. On Friday, September 26, Apple will reopen its flagship store in Ginza, returning to the same corner in the Sayegusa Building where it first landed in 2003.
The original Apple Ginza opened in November 2003 as Apple’s first store outside the U.S. In 2022, the building was torn down, and the business moved temporarily to Ginza 8-chome. After about three years of work, the new design returns to its roots.
What’s New at Apple Ginza
The reopened store is four stories tall and designed around sustainability and local character. It runs on 100% renewable energy. The building uses a double-skin glass façade with adaptive louvres to control light and heat. Each floor is bathed in natural light and even offers balcony-like views over Ginza’s streets. Inside, warm wood panelling nods to Japanese design traditions.
To make shopping more welcoming, the store features tables and seating at different heights, plus dedicated zones for services like Genius Bar and personalised setup. There’s also an Apple Pickup area so customers can order online and collect in person.
During the reopening period, Apple is offering a limited edition Gift Card exclusively at this store.
Events, Music & Tech in One Place
To mark the reopening, the store is launching a special Today at Apple Spotlight session in collaboration with Japanese group Number_i. The session will explore spatial audio and spatial video through their single “U.M.A”. It debuts at Apple Ginza before rolling out to other Apple Stores nationwide on October 11.
Visitors can also book one-on-one Vision Pro demos to view immersive content, including “behind-the-scenes” of the U.M.A. music video via the Spatial Gallery app.
On the product front, the full Apple lineup will be on display: iPhone 17 series, Apple Watch Series 11 and Ultra 3, AirPods Pro 3, and accessories.
Symbolic Weight & Local Impact
Apple CEO Tim Cook personally travelled to Tokyo ahead of the reopening, underlining the store’s symbolic value in Japan. He called the reopening “another incredible milestone” and emphasised the strong bond between Apple and its Japanese customers.
Given Ginza’s reputation as Tokyo’s premier shopping district, the revived Apple Ginza could further boost foot traffic and expectations for in-store experiences. It’s more than a store — it’s a curated space combining architecture, technology, art, and community.