Swiss running brand On will open its new flagship, On Flagship Store Tokyo Ginza, on September 12, 2025, on Namiki-dori in Ginza.

The three-floor space (B1, 1F, 2F) will carry On’s full range — running, lifestyle, tennis and kids — and aims to offer an immersive retail experience that reflects the brand’s Swiss engineering and design focus.

To mark the opening, On will run a related pop-up series called On Labs Tokyo in Harajuku from September 13–21, 2025. The Labs program includes product demos, athlete talks, and a showcase of On’s LightSpray™ technology — a robotic application used in prototype/production processes — plus run-testing and movement sessions.

Events tied to the launch feature local talent and athletes. Expect short talks, performance sessions, and chances to try new models such as the Cloudboom Strike LS with measurement experiences. The brand is positioning the Ginza store as both a sales location and a community hub for runners and design-minded visitors.