In a significant development for Tokyo’s vibrant streetwear scene, renowned graphic artist VERDY has been named the Creative Partner for the lifestyle brand HUMAN MADE Inc.. This exciting partnership promises to bring a fresh wave of creativity and innovation to a brand that has already made its mark internationally. Known for his groundbreaking projects like Girls Don’t Cry and Wasted Youth, VERDY’s appointment is a reflection of his rising influence not just in Japan but across the global fashion industry.
A Natural Evolution of Collaboration
VERDY’s collaboration with NIGO, the creative mastermind behind HUMAN MADE, goes back several years. Their partnership initially blossomed when VERDY was tasked with designing graphic t-shirts for NIGO’s album, I KNOW NIGO, co-produced by Pharrell Williams. Since then, the duo has built a strong working relationship, with VERDY contributing to various HUMAN MADE, KENZO, and JINS projects. This creative synergy has now evolved into a formal partnership aimed at further expanding the brand’s global reach.
Elevating HUMAN MADE’s Brand Mission
As Creative Partner, VERDY will play a crucial role in advancing HUMAN MADE’s mission: “Born from creative inspiration, made with heart and humanity.” His artistic sensibilities, rooted deeply in Tokyo’s street culture, will guide the brand’s future projects. VERDY’s unique approach to blending contemporary design with nostalgic elements aligns seamlessly with HUMAN MADE’s philosophy, “The Future is in the Past.” His vision will undoubtedly help HUMAN MADE continue to push boundaries while honouring the rich traditions that inspire its creations.
VERDY’s Insights and Excitement
In his statement, VERDY shared his admiration for NIGO, whom he has looked up to since childhood. Working closely with NIGO has offered VERDY invaluable insights into the meticulous details that make HUMAN MADE products so special, from the texture of the fabrics to the precision of the stitching. “HUMAN MADE’s potential is limitless, and I’m thrilled to be part of this journey to showcase what we can create together,” said VERDY.
NIGO’s Endorsement of VERDY
NIGO, in turn, has expressed his excitement about the partnership, highlighting VERDY’s rising status as a global icon in the streetwear world. “VERDY is now one of Tokyo’s most influential creators, and his energy reminds me of my younger self. I am confident that his talent will elevate HUMAN MADE to new heights,” NIGO remarked.
