From July 26 to August 15, 2025, step into a miniature universe at the 60th Anniversary Gachagacha Exhibition, held on the 7th floor of the Marunouchi Building Hall. This special exhibition marks six decades since capsule toys—popularly known as “gacha gacha”—arrived in Japan, and it presents a vibrant journey through their cultural evolution.
A Celebration of Craftsmanship and Creativity
Eleven premier manufacturers and five inventive creators come together under one roof. Their booths showcase top-tier, intricately designed miniature figures and playful, humour-filled pieces—all reflecting the enduring charm of gacha culture. You’ll even discover “phantom gachapon”: rare creations that never made it to market.
At the exhibition’s heart is Gachagacha Street, featuring around 200 capsule toy machines. Spin the latest releases, snag toys launching soon this August (available for pre-sale from day one), and pick up exclusive acrylic keychains emblazoned with the participating brands’ logos.
Don’t miss the fun photo spot with the life-size “Gacha-Pouch”—a clear bag used to carry your gacha treasures. It’s the perfect backdrop for memorable snaps.
Exciting Events and Experiences
This exhibition isn’t just about displays—it’s alive with events that bring fans and creators closer:
- Talk Shows — Hosted by Katsuhiko Onoo, chair of the Japan Gachagacha Association, these sessions feature industry insiders and creators:
- July 26 (Sat), 14:00–15:00: Guests Akari Satō and Mao Tomita
- July 27 (Sun), 14:00–15:00: Guest Kaori Watanabe
- August 3 (Sun), 14:00–15:00: Guest Daiki Furuya (Kitan Club founder)
- Gachakuri Grand Prix — Creators present their original capsule toy ideas on the theme “Celebration”. Expect clever concepts from artists like Keiko Otohata, Crayfish Works, and more on August 2 (Sat), 14:00–16:00.
- Workshops: Become a Gachapon Creator! — Young enthusiasts (elementary to under-18) can design and display their own gachapon ideas:
- August 4 (Mon), 11:00–12:00 (registration from 10:30), instructors Taro Takekasa & Yoshitane Sakamoto (Crayfish Works)
- August 12 (Tue), 11:00–12:00 (registration from 10:30), instructor Keiko Otohata (Mousou Kosakusho)
Each session is limited to 10 participants. Design your gachapon, make a display POP sign, and we might see your creation in action!
When to Visit and How Much It Costs
- Dates: July 26 (Sat) to August 15 (Fri), 2025
- Hours: 10:00–19:00 (last admission at 18:30); on the final day, it closes at 17:00 (last entry by 16:30)
Admission fees:
- Adults: ¥1,200 (¥1,000 advance)
- High school students: ¥1,000 (¥800 advance)
- Elementary & junior high students: ¥800 (¥600 advance)
- Free for preschool children